Recover lost leads
Re-engage abandoned leads through AI-powered conversations.
Business Growth, without hiring an Agency
You name the goal. Pi Agents run the campaigns, talk to your customers, and follow up to get you there.
Bring back old ones
Run win-back campaigns with tailored offers and messaging.
No more slow hours
Launches hyperlocal promotions to drive footfall and orders.
Sell more to existing customers
Engage customers for cross-selling and upselling
Get new customers
Via Meta, Google, Ad Networks, Amazon, Flipkart
Grow repeat revenue
Automate retention journeys to increase customer lifetime value.
Pi Agents is Built
for Your Industry
BFSI
Acquire. Collect. Convert. Communicate.
- AcquireLead generation, qualification, and onboarding (KYC/KYB), all the way to activation
- ConvertTurn payments customers into pre-approved credit, borrowers into insurance, investors into larger SIPs
- CollectMulti-channel EMI reminders, promise-to-pay capture, UPI Autopay setup, failed-payment retry, support and chargeback handling
- CommunicateReactive query handling and proactive nudges, with receipts and settlement on WhatsApp
Retail
Turn every walk-in into a relationship.
Hospitality
A first-time customer is an event. A returning customer is a business.
E-Commerce
Turn every interaction into revenue
Trusted by leading businesses
across IndiaTrustedby leading businesses across India
Four AI agents.One growth engine.
Pi Marketing Agent
Completed business outcomes.
From lead generation and qualification to reaching the right customer with the right message on the right channel - plus autonomously planning, launching, and optimising ad campaigns across platforms at the click of a button.
The outcome:
AcquireCommunicateConvertCollect
What it does
- Ingests audience via CRM / CSV / API
- Conducts outreach via Voice AI Agents, WhatsApp, RCS, SMS
- Enables 2-way dialogue, replying intelligently when customers respond
- Plans, launches and optimises ad campaigns across platforms
- Triggers lead completion action (payment / purchase link)
- Auto-syncs CRM / MarTech
Where it runs
WhatsAppSMSRCSChat AIPaytm AdsVoice AIMeta AdsWebAppGoogle Ads
Pi Collections Agent
Every Due, Recovered On Time.
Completes payments, collections, and renewals across lending, insurance, NBFCs, and brokerage - EMI recovery, premium reminders, and renewal follow-ups, handled proactively.
The outcome:
ReminderPaymentRecovery
What it does
- Sends multi-channel EMI and premium reminders
- Captures promise-to-pay, renewal commitments
- Handles collections / renewal queries and chargeback disputes
- Auto-updates loan / policy management systems
Where it runs
WhatsAppSMSRCSChat AIEmailVoice AI
Pi Service Agent
Every Query, Resolved.
Handles customer support end-to-end - informs, confirms, and resolves queries, with human handoff only when it's actually needed.
The outcome:
QueryResolutionRetention
What it does
- Resolves customer queries in real time
- Sends transaction confirmations and status updates
- Processes refund and complaint requests
- Coordinates delivery and rescheduling
- Escalates to a human agent when needed
Where it runs
WhatsAppSMSChat AIEmailVoice AIWebApp
Pi Commerce Agent
Every Cart, Completed.
Recovers abandoned carts, verifies delivery addresses for COD orders, and cuts down RTOs - turning abandoned carts into completed, deliverable orders.
The outcome:
Cart RecoveredAddress VerifiedOrder Delivered
What it does
- Ingests data of cart abandoners and payment completed orders
- Sends recovery nudges via WhatsApp and SMS
- Verifies delivery address for COD orders
- Confirms order and delivery status proactively
- Auto-syncs with order management system
Where it runs
WhatsAppSMSWebChat AIAppVoice AI
One growth engine for EVERY size of business
ACQUISITION & ENGAGEMENT for Enterprise Businesses
Pi Agents turn your existing CRM campaigns into intelligent conversations that drive scalable, automated, and measurable outcomes.
AI PERFORMANCE CONVERSION for Digital First D2C Brands
Pi Agents recover leads, personalise outreach, and improve funnel conversion across paid and direct channels - measured against actual revenue, not vanity clicks.
AI GROWTH TEAM for SMEs & Local Businesses
Pi Agents handle local ads, follow-ups, and customer acquisition so you can focus on running your business without an agency.
Why Paytm AI AGENTS
60,000 AI Callsa day, 1 Trillion+ Tokens consumed each month
Paytm has successfully deployed and runs 100+ Voice AI and Chat AI Agents across its businesses, driving real outcomes.
ROBUSTInfrastructure — The power behind every message
Powered by Meta BSP status, Google/AWS partnerships, and our own telecom network, we provide the ultimate CPaaS layer for every conversation.
SOVEREIGNSovereign AI Built for India and the Middle East
DPDP-compliant by design with native Hindi and Arabic support, our AI is custom-built for the regulatory and operational realities of our markets.
0M+active merchants
~0%higher retention
0%answer rates
~0%lower cost per call
Pi Agents, proven at Paytm scale
Paytm runs Pi Agents across its own operations, like merchant support, Soundbox retention, and lending collections, at a scale few businesses ever reach. AI handles the volume and hands over to humans only when escalation is needed.
0M+impressions delivered
0+hot leads generated
How Khimji Jewellers drove festive walk-ins with Pi Agents
In a short festive window, Khimji Jewellers needed to find and engage high-value jewellery buyers, fast. Pi Agents ran a Click-to-WhatsApp campaign on Meta, targeting HNI cohorts in Odisha with high purchase intent and converting them into store visits through real-time conversations.