Recover lost leads
Re-engage abandoned leads through AI-powered conversations.
Business Growth, without hiring an Agency
You name the goal. Pi Agents run the campaigns, talk to your customers, and follow up to get you there.
Never miss a query
Answers questions, resolves complaints, and books appointments instantly.
Complete the outcome
Executes collections, KYC, onboarding, and compliance checks automatically.
Sell more to existing customers
Engage customers for cross-selling and upselling
Get new customers
Via Paytm, Meta, Google
Grow repeat revenue
Automate retention journeys to increase customer lifetime value.
Pi Agents is Built
for Your Industry
BFSI
Acquire. Collect. Convert. Communicate.
- AcquireLead generation, qualification, and onboarding (KYC/KYB), all the way to activation
- ConvertTurn payments customers into pre-approved credit, borrowers into insurance, investors into larger SIPs
- CollectMulti-channel EMI reminders, promise-to-pay capture, UPI Autopay setup, failed-payment retry, support and chargeback handling
- CommunicateReactive query handling and proactive nudges, with receipts and settlement on WhatsApp
Retail
Turn every walk-in into a relationship.
Hospitality
A first-time customer is an event. A returning customer is a business.
E-Commerce
Turn every interaction into revenue
Trusted by leading businesses
across IndiaTrustedby leading businesses across India
Three AI agents.One growth engine.
Pi Sales & Marketing Agent
More Customers per Dollar
From first contact to completed application, working customer by customer, on whichever channel the customer best responds to.
The outcome:
Leads AcquiredCustomers ConvertedRevenue Retained
What it does
- Acquires leads
- Qualifies leads
- Converts leads into paying customers
- Drives cross-sell, upsell, and repeat purchases
- Wins back dormant customers
- Runs campaigns and generates content
Where it runs
WhatsAppSMSRCSChat AIPaytm AdsEmailVoice AIWebAppGoogle AdsMeta Ads
Pi Service Agent
Every Query, Resolved.
Resolves the issue a customer raised. Always available, fully contextual, and able to hand off to a human when required.
The outcome:
Query ReceivedIssue ResolvedCustomer Retained
What it does
- Answers customer questions
- Resolves complaints
- Offers account and order assistance
- Processes refunds and claims
- Books appointments
- Escalates to a human, when required
Where it runs
WhatsAppSMSChat AIEmailVoice AIWebApp
Pi Operations Agent
Outcomes, Actioned
Undertakes the outcome action inside enterprise systems, with the audit trail written as it happens.
The outcome:
Action TriggeredSystem UpdatedCompliance Assured
What it does
- Undertakes collections and recovery
- Conducts KYC and verification
- Onboards merchants
- Processes loans
- Ensures adherence to compliance rules
- Updates and reconciles records
Where it runs
WhatsAppSMSRCSChat AICore enterprise systems (API)Voice AIEmail
One growth engine for EVERY size of business
ACQUISITION & ENGAGEMENT for Enterprise Businesses
Pi Agents turn your existing CRM campaigns into intelligent conversations that drive scalable, automated, and measurable outcomes.
AI PERFORMANCE CONVERSION for Digital First D2C Brands
Pi Agents recover leads, personalise outreach, and improve funnel conversion across paid and direct channels - measured against actual revenue, not vanity clicks.
AI GROWTH TEAM for SMEs & Local Businesses
Pi Agents handle local ads, follow-ups, and customer acquisition so you can focus on running your business without an agency.
Why Paytm AI AGENTS
60,000 AI Callsa day, 1 Trillion+ Tokens consumed each month
Paytm has successfully deployed and runs 100+ Voice AI and Chat AI Agents across its businesses, driving real outcomes.
ROBUSTInfrastructure — The power behind every message
Powered by Meta BSP status, Google/AWS partnerships, and our own telecom network, we provide the ultimate CPaaS layer for every conversation.
SOVEREIGNSovereign AI Built for India and the Middle East
DPDP-compliant by design with native Hindi and Arabic support, our AI is custom-built for the regulatory and operational realities of our markets.
0M+active merchants
~0%higher retention
0%answer rates
~0%lower cost per call
Pi Agents, proven at Paytm scale
Paytm runs Pi Agents across its own operations, like merchant support, Soundbox retention, and lending collections, at a scale few businesses ever reach. AI handles the volume and hands over to humans only when escalation is needed.
0M+impressions delivered
0+hot leads generated
How Khimji Jewellers drove festive walk-ins with Pi Agents
In a short festive window, Khimji Jewellers needed to find and engage high-value jewellery buyers, fast. Pi Agents ran a Click-to-WhatsApp campaign on Meta, targeting HNI cohorts in Odisha with high purchase intent and converting them into store visits through real-time conversations.